Market Your Car’s Print Vehicle Marketing Campaigns

Vehicle print marketing campaigns work very similarly to bus advertisements. We have a constantly growing database of drivers which is used for these types of marketing campaigns. Market Your Car essentially rents the space on driver’s vehicles for a specific time frame to promote a given business.

For as little as $700/month, we place a wrapped vehicle on the road advertising your business or brand. Compared to other forms of outdoor advertising, it receives just as much, if not more, impressions for a fraction of the cost. Since Market Your Car doesn’t compete for real-estate in the same manner as billboards do, the cost stays relatively inexpensive allowing a business to put out as many as 10-20 vehicles for the price of one billboard or bus.

This program is very unique because it allows us to select drivers based on a large variety of criteria such including age group, demographic information, travel habits, hobbies, extracurricular activities, and so much more. We do this to ensure the safety and reputation of your brand.  Our niche targeting allows our program to capture groups of people who may otherwise be difficult to reach, maximizing on a larger demographic that increases business.

The Three Rights

Repetition creates awareness in advertising and is one of the key ingredients to success. In addition, the three rights to advertising – the right time, the right place, and the right frame of mind are automatically accounted for. This helps increase sales for your business by using innovative print vehicle marketing. No other medium can create repetition while targeting people in the right place, at the right time, and in the right frame of mind with the same effectiveness.

Target People when in the Right Frame of Mind

What if you could target customers in the process of making decisions to buy, repeatedly? A study was done by Arbitron, a leading market research firm, which concluded that 40% of buying decisions are made on the way home from work. 40% is a staggering number, and targeting people at this time is key to the success of your advertisement. Our program utilizes people’s vehicles, these advertisements are always on the road during the commute home.

Target People at the Right Time

The same study done by Arbitron found that a significant portion of people either shop on the way home from work (43% Sometimes, 19% frequently) or after they get home from work (44% Sometimes, 20% Frequently). Since so many of our community members require vehicles to shop, our program once again targets people at the most convenient and right time. This increases a vehicle’s print marketing conversion potential.

Target People in the Right Place

Based on further consumer study on targeting ads concluded that  62% of people shop closer to their homes. Our vehicle print marketing campaign is great at maintaining brand awareness and a sense of freshness. You may wonder how? Well, keeping our graphics at the forefront of consumers lends a sense of familiarity; familiarity brings forward the feeling of comfort, and comfort means to trust! We can choose drivers who live within a 10km radius of a retail location ensuring that advertisements will always be seen in the area, reinforcing familiarity with your brand. This maximizes the advertising dollars spent in the area of potential customers likely to buy!


No other medium can effectively target people consecutively like our third-party print marketing program. Our program targets people while they are making decisions to buy, during the time they are shopping, and in the right area. Targeting people at these three stages can significantly increase the effectiveness of the marketing campaign.

Vehicle marketing is an outstanding addition to any marketing strategy. These mobile billboards offer a high-impact, high-visibility medium with outstanding head-turning ability. Our campaigns are capable of delivering millions of impressions in specifically targeted areas. In fact, vehicle marketing has the potential to make  30,000 to 70,000 impressions, daily.

Additional Benefits

There are many benefits to our third-party vehicle print marketing program. Some of these are summarized below. If you would like more information about our vehicle print marketing program, contact our office to learn more! Our experts are always available to answer any questions!

  • Free word-of-mouth advertising
  • Free promotional distribution
  • Campaign management by MYC
  • Various safety protocols to ensure campaign success
  • Free driver education and training
  • No competition for space (billboards, radio, TV, etc.)
  • Cannot be ignored, muted, or turned off
  • Highly customizable with nearly endless targetting possibilities
  • Use of vehicles for special events

Market your car is a fantastic way to get high exposure of your brand—everything was taken care of and it was simple to get high exposure in the areas that…
Glenn Whitehead

CPM Analysis

CPM: Cost Per Thousand impressions is an industry-standard unit of measurement to calculate the cost it takes to receive 1000 views on an advertisement. The graph below compares various forms of advertising to vehicle wraps and our third party vehicle marketing program.

Vehicle Wraps and our vehicle marketing program offer some of the lowest costs per impression when compared to other advertising mediums. This low cost is due to the fact that we do not compete for real-estate, newspaper space, radio, or TV time slots. The key component is the life of your advertisement. Any wrap, when installed well, can last up to 5+ years. That dramatically lowers the cost of the advertisement over its useful life.

MYC gets you great CPM
The above statistics pertaining to CPM vehicle graphics have been modified for the GTA area by substituting commuter and demographic information from the original study to GTA area statistics.

Campaign Highlights

  • The most cost-effective marketing medium compared to traditional form of marketing.
  • Precisely targets potential customers living and/or working exclusively in your target area.
  • Precisely target potential customers during key decision-making times of the day.
  • The ability to choose the types of vehicles most appealing to your brand or products.
  • Take full advantage of MYC drivers’ willingness to participate in the Get Paid to Drive Program.
  • Receive the benefits of an advertising medium that cannot be shut off, turned down, or easily ignored 24/7.
  • Campaign tracking via unique IDs, phone/SMS numbers, URLs, emails printed on the wrapped vehicles, and GPS systems (optional).
  • Continuous campaign management by MYC on your behalf to ensure a stress-free and successful campaign.
  • Cut through the clutter of traditional marketing mediums, get noticed, be talked about, and win loyalty from MYC’s drivers’ friends and family.

Quality Assurance

Your image and reputation are paramount to MYC. All of our 3rd party drivers must adhere to our strict Safe Drivers Policy and pass our Driver Screening process.

Drivers provide monthly kilometer reports to ensure accuracy in billing and quality of promotion. Vehicle’s odometer and wrap condition is inspected by MYC on a quarterly basis. It is our responsibility to ensure that your advertisement looks professional and it is not damaged in any way. Therefore if any issues arise we will fix and/or re-wrap the vehicle at no additional cost to you.

Our Campaign Management Policy Outlines the steps we take to ensure the success of our campaigns.

Driver Screening

Drivers are thoroughly screened, before the vehicle is wrapped, to ensure that they represent your company and brand with the utmost regard for your public image. To that end, they must:

  • Meet all criteria on our Safe Driver Policy which includes:
    • no speeding tickets
    • no more than 3 minor driving infractions
    • no at-fault accidents
    • no careless driving, criminal convictions, or charges pending
  • Sign our contract that outlines our detailed Terms and Conditions, and Rules and Responsibilities, including:
    • Tracking of kilometers driven
    • Odometer readings performed by MYC
    • Quality inspections of vehicles performed by MYC
  • Complete our screening process which includes a check of their insurance record
  • To ensure optimal representation advertisers can give our drivers and educational package about the brand or products to aid in stearing curious people in the right location when questions are asked of the driver.
  • MYC includes the phrase “How’s my driving?” with a phone number to call, and a unique vehicle ID, with each wrap. This enables us to monitor how well the brand is being represented. If any issues arise from poor driving habits MYC will pull the driver off the road and unwrap the vehicle. WE will then select a new driver and wrap the new vehicle at no cost the the advertiser to ensure the brand is being represented well at all times.