Market Your Car’s Print Vehicle Marketing Campaigns
Vehicle print marketing campaigns work very similarly to bus advertisements. We have a constantly growing database of drivers which is used for these types of marketing campaigns. Market Your Car essentially rents the space on driver’s vehicles for a specific time frame to promote a given business.
For as little as $700/month, we place a wrapped vehicle on the road advertising your business or brand. Compared to other forms of outdoor advertising, it receives just as much, if not more, impressions for a fraction of the cost. Since Market Your Car doesn’t compete for real-estate in the same manner as billboards do, the cost stays relatively inexpensive allowing a business to put out as many as 10-20 vehicles for the price of one billboard or bus.
This program is very unique because it allows us to select drivers based on a large variety of criteria such including age group, demographic information, travel habits, hobbies, extracurricular activities, and so much more. We do this to ensure the safety and reputation of your brand. Our niche targeting allows our program to capture groups of people who may otherwise be difficult to reach, maximizing on a larger demographic that increases business.
The Three Rights
Repetition creates awareness in advertising and is one of the key ingredients to success. In addition, the three rights to advertising – the right time, the right place, and the right frame of mind are automatically accounted for. This helps increase sales for your business by using innovative print vehicle marketing. No other medium can create repetition while targeting people in the right place, at the right time, and in the right frame of mind with the same effectiveness.
Target People when in the Right Frame of Mind
What if you could target customers in the process of making decisions to buy, repeatedly? A study was done by Arbitron, a leading market research firm, which concluded that 40% of buying decisions are made on the way home from work. 40% is a staggering number, and targeting people at this time is key to the success of your advertisement. Our program utilizes people’s vehicles, these advertisements are always on the road during the commute home.
Target People at the Right Time
The same study done by Arbitron found that a significant portion of people either shop on the way home from work (43% Sometimes, 19% frequently) or after they get home from work (44% Sometimes, 20% Frequently). Since so many of our community members require vehicles to shop, our program once again targets people at the most convenient and right time. This increases a vehicle’s print marketing conversion potential.
Target People in the Right Place
Based on further consumer study on targeting ads concluded that 62% of people shop closer to their homes. Our vehicle print marketing campaign is great at maintaining brand awareness and a sense of freshness. You may wonder how? Well, keeping our graphics at the forefront of consumers lends a sense of familiarity; familiarity brings forward the feeling of comfort, and comfort means to trust! We can choose drivers who live within a 10km radius of a retail location ensuring that advertisements will always be seen in the area, reinforcing familiarity with your brand. This maximizes the advertising dollars spent in the area of potential customers likely to buy!
Effectiveness
No other medium can effectively target people consecutively like our third-party print marketing program. Our program targets people while they are making decisions to buy, during the time they are shopping, and in the right area. Targeting people at these three stages can significantly increase the effectiveness of the marketing campaign.
Vehicle marketing is an outstanding addition to any marketing strategy. These mobile billboards offer a high-impact, high-visibility medium with outstanding head-turning ability. Our campaigns are capable of delivering millions of impressions in specifically targeted areas. In fact, vehicle marketing has the potential to make 30,000 to 70,000 impressions, daily.
Additional Benefits
There are many benefits to our third-party vehicle print marketing program. Some of these are summarized below. If you would like more information about our vehicle print marketing program, contact our office to learn more! Our experts are always available to answer any questions!
- Free word-of-mouth advertising
- Free promotional distribution
- Campaign management by MYC
- Various safety protocols to ensure campaign success
- Free driver education and training
- No competition for space (billboards, radio, TV, etc.)
- Cannot be ignored, muted, or turned off
- Highly customizable with nearly endless targetting possibilities
- Use of vehicles for special events
