Direct Marketing is is achieved through 3rd Party Vehicle Advertising. This model allows you to target specific location and/or people with specific demographic information.
While 3rd Party Drivers are going about their daily business, people often approach them to ask about their vehicle. Having a branded vehicle encourages strangers to begin conversations with Drivers as they see the vehicle as an open invitation to ask questions. Each Driver is briefed about the Advertiser so they can properly answer basic questions when asked. This allows for a unique branding experience for potential customers as they are engaged in conversation with someone who is more a part of a community, than associated with a company. Plus, they can also distribute promotional materials such as: brochures, flyers, business cards, branded products, etc.