MYC 3rd Party Vehicle Marketing Campaigns
3rd Party Vehicle Marketing Campaigns work very similarly to bus advertising. We have a constantly growing database of drivers which is used for these types of marketing campaigns. MYC essentially rents the space on driver’s vehicles for a specific time frame.
For as little as $700/month we can place a wrapped vehicle on the road to advertise your business or brand. Compared to other forms of outdoor advertising, it receives just as much if not more impressions for a fraction of the cost. Since we do not compete for real-estate as billboards do, the cost can stay relatively inexpensive allowing a business to put out as many as 10-20 vehicles for the price of one billboard or bus.
This program is also very unique because it allows us to select drivers based on a large variety of criteria such as: age group, demographic information, travel habits, hobbies, extracurricular activities, and more. The targeting allows our program to target groups of people who may otherwise be difficult to target and maximizes success of the campaign.
The Three Rights
Repetition creates awareness in advertising and is one of the key ingredients to its success. Add to that the three rights (Right Time, Right Place, and Right Frame of Mind) and you will increase the success of the marketing campaign. No other medium can create repetition while targeting people in the right place, at the right time, and in the right frame of mind.
Target People when in the Right Frame of Mind
What if you could also repeatedly target customers who are in the process of making a decision to buy something. A Study done by Arbitron, a leading market research firm concluded that 40% of buying decisions are made on the way home from work. 40% is a staggering number and targeting people at this time is key to the success of the advertisement. Since our program utilizes people’s vehicles, these advertisements are always on the road during the commute home.
Target People at the Right Time
The same Study done by Arbitron found that a significant portion of people either shop on the way home from work (43% Sometimes, 19% frequently) or after they get home from work (44% Sometimes, 20% Frequently). Again, since most people require their vehicle to go shopping, our program once again targets people at this particular time. Thereby increasing the potential to convert impressions into sales.
Target People in the Right Place
Another portion of the Study done by Arbitron found that 62% of people shop closer to their homes. Our Vehicle Marketing Campaign is great at always keeping your brand or products fresh in consumers minds while they are shopping. We can choose drivers who live within a 10km radios of a retail location ensuring that advertisements will always be seen in the area. This maximizes the advertising dollars spend in the area of where potential customers are likely to come from.
No other medium can effectively target people consecutively like our 3rd Party Vehicle Marketing Program. Our Program targets people while they are making decision to buy, during the time they are shopping, and in the right area. Targeting people at these three stages can significantly increase the effectiveness of the marketing campaign.
Vehicle marketing is an outstanding addition to any marketing strategy. These mobile billboards offer a high impact, high visibility medium with outstanding head-turning ability. Our campaigns are capable of delivering millions of impressions in specifically targeted areas.
There are many additional benefits to our 3rd Party Vehicle Marketing Programs. Some of these are summarized below. If you would like more information about our Vehicle Marketing Program please contact our office and one of our marketing specialists will be more than happy to help you.
- Free Word-of-Mouth advertising
- Free Promotional Distribution
- Campaign Management by MYC
- Various safety protocols to ensure campaign success
- Free driver education and training
- No competition for space (Billboards, Radio, TV)
- Cannot be ignored, muted, or turned off
- Highly customizable and targetable possibilities
- Use of vehicles for special events