There have been many studies done to identify the effectiveness of outdoor vehicle advertising. The consensus of the majority of studies is that vehicle advertising is one the most effective and least expensive advertising mediums available.
Studies estimate that vehicle wraps can garner as many as 30,000 to 70,000 daily impressions. It is easy to see the low CPM for vehicle wraps in the graph below which illustrates the CPM for various advertising mediums.
Not only is vehicle advertising relatively inexpensive but it also has a high return value. With 97 % of people remembering fleet graphics, it is one of the best tools to incorporate into a companies print marketing strategy.
The additional benefit of vehicle wraps, decals, and fleet graphics is that they unify a fleet or company image. In addition to 98% of people believe vehicle wraps and graphic marketing create a positive company image. Car wraps can help businesses appear newer and more modern by wrapping old vehicles with sleek and modern imagery.
The probable reason 96% of people think wraps have more impact than billboards is vehicle wraps have higher visibility. Vehicle wraps and graphics inadvertently follow potential business by engaging in the most common setting, roadways. By maintaining advertising right in potential customers’ line of sight, you garner business with added ease. Other billboards require customers to look left, right, or up in the air to capture information. Vehicle wraps work with customers where they are.