Vehicle wraps are a brand-building machine
People spend significant time in their vehicle every day. In the GTA the average person spends 65.6 minutes commuting between home and work. That a little over an hour when they have nothing else to do other then stare at traffic. Vehicle wraps are great at getting impressions everywhere they go. Especially in the ever-increasing traffic in larger cities making them a great addition to a marketing strategy.
With the amount of traffic increasing year over year and people spending much more time commuting than they did a few years ago: An opportunity has opened up in the marketing world for vehicle wraps. They are great at targeting people on the roads. They stand out and provide a break from the otherwise boring commute. There are many small to large companies which have built a recognizable brand utilizing vehicles. Some that come to mind are Geek Squad, Nerds on Site, and 1-800-Got-Junk. Mobile billboards (vehicle wraps) work, and cost little compared to traditional forms of advertising. They also help target consumers who are missed by traditional advertising making them a large force in brand building.