Commercial wraps are best described as printed graphics covering a vehicle. Commercial wraps are generally used to promote business, products, and services. These types of wraps have been getting more and more popular over the past decade because of the high impact and exposure they provide. They are also relatively in-expense when compared to other traditional and outdoor forms of advertising.
While these types of vehicle wraps are generally referring to company owned vehicles. There are vehicle marketing programs which allow companies to advertise on other peoples vehicles. They work very similarly to bus advertising except that they use private and the general public's vehicles.