Specific to target markets and locations.
What makes vehicle advertising effective is its ability to target specific markets and locations. Targetting location and other specific markets is not as effective with other forms of media, and when it is, it’s usually very expensive. When looking at other forms of advertising such as radio, TV, or newspapers, their distribution or market reach is impressive in terms of total numbers. The down-side is that the advertisement is often advertising to anyone tuning-in and they might not all be your potential client base.
With our marketing strategy, all of your advertising dollars can be focused on areas that benefit your business and client-base. This allows you to capitalize on the 97% of people who live and/or work near your business. Just think of how effective your advertising will be.
Vehicle wraps advertising cannot be ignored.
Many advertising mediums can be ignored by turning radios or TVs off, skipping ads, and more. In addition, newspapers can be put down and pages can be turned, which can result in potential customers completely missing your print marketing advertisement. In light of the fact that the majority of vehicles on the road are, simple colour blocked tones, vehicle wraps and mobile advertisements are more easily seen. Based on each person’s natural tendency to notice things that are unique, different, and new, propels vehicle wraps and mobile advertising to the front of anyone’s mind.
Don’t compete with anyone for advertising space.
One of the great aspects of vehicle advertising is that you do not compete with anyone for advertising space. With many mediums, advertising rates have increased dramatically because of competition (i.e. front page in a newspaper or magazine, billboard in a specific location, time slot on a radio or TV program). With third-party vehicle advertising, there is no competition due to the number of vehicles on the road – everyone has their opportunity, it’s just a matter of who leveraging vehicle wraps.
Creates “word-of-mouth” advertising.
Every third-party vehicle marketing campaign enjoys the benefits of word-of-mouth advertising. We sit down with the drivers and educate them on your business. People always go up and ask the owners questions about the vehicle and the advertisement on it. The more educated the driver, the more they will talk about your business. In addition, they can also hand out promotional materials that will drive people to your business.
New and very unique.
Vehicle advertising has been used effectively by very innovative companies. In the US and in Europe, this vehicle marketing with vehicle wraps and graphics has been very popular for a long time. This means you can get ahead of your competition and start taking advantage of its benefits. Be at the forefront of the new advertising curve. You will get noticed.