There are many advertising mediums that target customers providing detailed information on exact customer statistics. They vary in their effective reach, ability to convert, and physical medium through which brands are marketed. Following research, it is conclusive that no print marketing medium reaches target audiences as effectively and consistently as print marketing on custom vehicle wraps. This medium targets consumers at the right time, in the right place, and when potential customers are highly visually aware. The ability to target consumers at key times makes vehicle wraps and vehicle wrap companies at the forefront of print marketing advertising. Vehicle wraps and graphics can be a valuable and key component in your marketing strategy that helps conversion.
Target People when in the right frame of mind.
40% of people make a purchasing decision on the way home from work. Utilizing company vehicles that are simply engaging in their day-to-day activity, creates a unique opportunity to wrap them in an advertisement and help drive more sales to your business. Placing an advertisement in front of people whose habits suggest they are going to make a decision to buy something, makes the advertisement that more effective in changing a potential consumer into a customer.
Target People at the right time.
The majority of people shop on the way home from work and after they get home from work. Utilizing company vehicles or our vehicle marketing program continues to reaffirm a brand or product at the time consumers are shopping. People are busy and sometimes forget to buy certain things they want or need. Vehicle wraps serve as reminders to consumers. And it doesn’t matter whether your marketing vehicle wrap is stationary and parked or active and driving. It’s always out there promoting to people who are already in the buying phase, which makes your investment in print marketing vehicle wraps a lot easier.
Target People in the right place.
60% of consumers shop closer to home. Citizens driving home from work or using their vehicles to conduct daily business can take advantage of advertising space by being in the right place, advertising products or services at local retailers. Targeting people daily in the right area where products are sold drives sales significantly. Advertising can cost a company a lot. Vehicle wraps help focus advertising dollars in key target locations rather than advertising in areas where the potential customers may not travel to.
