Privacy Policy

Last Updated: September 9, 2026

1. About Market Your Car Inc.

Market Your Car Inc. (“Market Your Car,” “MYC,”
“we,” “us,” or “our”) respects your
privacy and is committed to protecting the personal information entrusted to us.

Our website is:
https://www.marketyourcar.com/

Market Your Car provides vehicle advertising programs, vehicle and fleet wraps,
vehicle graphics, design, printing, installation and related marketing services.
We also operate programs that connect eligible vehicle owners and drivers with
advertisers seeking mobile advertising opportunities.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

• Visit our website
• Contact us
• Request a vehicle wrap or fleet graphics quote
• Register for our Get Paid to Drive program
• Apply to participate in an advertiser campaign
• Submit driver, vehicle or mileage information
• Complete a background-check authorization
• Communicate with our staff
• Participate in a promotion, campaign or contest
• Become an advertiser or business customer
• Otherwise interact with Market Your Car

We handle personal information in accordance with applicable Canadian privacy
legislation, including the Personal Information Protection and Electronic
Documents Act (PIPEDA) where applicable.

2. Personal Information We Collect

The information we collect depends on how you interact with Market Your Car.

Contact and Identification Information

We may collect information such as:

• First, middle and last name
• Mailing or residential address
• City, province/state, postal/ZIP code and country
• Email address
• Home, mobile or business telephone number
• Company, employer or school information
• Occupation or employment status

Driver Program Information

Individuals registering for the Market Your Car driver program may be asked
to provide information that helps us determine eligibility and match potential
drivers with advertiser campaign requirements.

This may include:

• Home location
• Work or school location
• Typical destinations
• Parking arrangements
• General driving patterns
• Approximate monthly kilometres or mileage
• Type and use of vehicle
• Whether you are the primary or only driver
• Employment information
• Lifestyle or interest information
• Hobbies and activities
• Other information relevant to an advertiser’s campaign requirements

Demographic Information

Where reasonably relevant to advertiser campaign selection, our registration
process may request demographic information such as:

• Date of birth
• Gender
• Marital status
• Number of children
• Employment status
• Household income range
• Interests, hobbies and activities

We recognize that some demographic information may be sensitive. We use this
information only for legitimate purposes such as assessing campaign suitability
and matching potential participants with advertiser criteria.

Providing information identified as optional is voluntary.

3. Vehicle Information

We may collect information about vehicles registered with or submitted to Market Your Car, including:

• Vehicle year
• Make
• Model
• Colour
• Licence plate number
• Vehicle ownership or primary-driver information
• Vehicle use
• Average monthly kilometres or mileage
• Odometer readings
• Photographs of the vehicle
• Vehicle condition
• Insurance information
• Accident information
• Maintenance or damage information relevant to a campaign or vehicle wrap
• Information concerning existing graphics or vehicle modifications

We use this information to determine whether a vehicle is suitable for a
particular advertising campaign, vehicle wrap or other service.

4. Driver’s Licence, Insurance and Driving History

Where required for participation in a driver program, we may collect:

• Driver’s licence number
• Province, state or jurisdiction of licence
• Insurance company
• Insurance policy number
• Information about traffic tickets or moving violations
• Accident history
• Motor vehicle or driving record information

This information may be used to:

• Confirm eligibility
• Verify that a participant is legally permitted to operate the vehicle
• Assess suitability for advertiser campaigns
• Manage safety and risk
• Administer an active campaign
• Comply with contractual, insurance or legal requirements

We limit the use and disclosure of this information to purposes reasonably
related to the driver program, our contractual obligations and applicable legal requirements.

5. Background Checks and Other Sensitive Information

Applicants or selected drivers may be asked to authorize background verification
where appropriate for a campaign or program.

Subject to applicable law and appropriate consent, this may include:

• Identity verification
• Employment verification
• Motor vehicle records
• Driving-history information
• Criminal background information
• Information about unpardoned criminal convictions
• References
• Credit-related information where reasonably necessary and legally permitted
• Other eligibility information relevant to participation in the program

Where a separate authorization or consent is required for a background check,
Market Your Car will seek that authorization before obtaining the information.

Sensitive information will only be collected, used or disclosed where reasonably
necessary for an identified purpose and as permitted by applicable law.

6. Advertiser and Business Customer Information

If you represent an advertiser, agency, fleet operator or other business customer,
we may collect information such as:

• Your name
• Company name
• Job title
• Business email address
• Telephone number
• Billing information
• Campaign requirements
• Geographic target markets
• Project requirements
• Vehicle or fleet information
• Artwork and branding materials
• Communications and transaction history

We use this information to prepare quotations, develop campaigns, provide products
and services, manage projects and maintain our business relationship.

7. Information Collected Through Contact Forms

When you submit a contact or quotation form, we may collect:

• First and last name
• Email address
• Telephone number
• Subject of your inquiry
• Whether your inquiry relates to a driver program, advertising campaign or vehicle wrap
• Your message
• Other information you choose to provide

We use this information to respond to your inquiry and provide the requested
information or services.

8. How We Use Personal Information

Market Your Car may use personal information to:

• Process driver registrations
• Maintain a database of potential drivers
• Determine program eligibility
• Match drivers and vehicles with advertiser criteria
• Contact potential drivers when appropriate campaigns become available
• Administer active advertising campaigns
• Verify mileage and campaign participation
• Coordinate vehicle inspections
• Arrange wrap design, production, installation and removal
• Communicate campaign instructions
• Process payments to participating drivers
• Respond to customer and driver inquiries
• Prepare vehicle wrap and fleet graphics quotations
• Fulfil orders and contracts
• Manage advertiser relationships
• Maintain records
• Prevent fraud or misuse
• Protect our systems and business
• Comply with legal obligations
• Improve our website and services
• Conduct analytics and business research
• Send marketing communications where permitted by law

We will not use personal information for a materially different purpose without
obtaining additional consent where required.

9. Driver and Advertiser Matching

A core purpose of the Market Your Car driver program is to match potential drivers
and vehicles with advertisers whose campaign requirements correspond to the driver’s profile.

Matching criteria may include factors such as:

• Geographic area
• Regular destinations
• Driving frequency
• Expected monthly mileage
• Vehicle type
• Vehicle age and condition
• Parking location or visibility
• Advertiser target market
• Demographic or lifestyle criteria supplied by the advertiser
• Campaign availability
• Driving and eligibility requirements

Registration does not guarantee selection for a campaign.

Information supplied during registration may be stored in our potential-driver
database so that we can consider you for current or future campaigns.

10. Automated and Rules-Based Matching

Market Your Car may use manual, rules-based or technology-assisted processes to
identify driver profiles that appear to match advertiser campaign requirements.

For example, a campaign may require a particular:

• Geographic location
• Vehicle category
• Minimum driving frequency
• Parking environment
• Target audience profile

Technology may help identify potential matches based on the information submitted by applicants.

Final campaign eligibility or selection may also involve review by Market Your Car
personnel, advertisers or other authorized parties.

Being unavailable or unsuitable for one campaign does not necessarily mean that
you are ineligible for future campaigns.

11. Information Shared With Advertisers

Because the purpose of the driver program is to connect appropriate drivers and
vehicles with advertising campaigns, Market Your Car may share relevant information
with participating advertisers or agencies where reasonably necessary for:

• Evaluating campaign suitability
• Selecting participating vehicles
• Administering an advertising campaign
• Verifying campaign requirements
• Evaluating campaign performance
• Confirming mileage or participation
• Resolving campaign issues

Information disclosed will depend on the campaign and may include relevant
driver-profile, vehicle, geographic, driving-pattern or campaign-performance information.

We seek to limit disclosure to information reasonably necessary for the advertiser
relationship or campaign.

We do not sell or rent our driver database to unrelated third parties for
their independent marketing purposes.

Advertisers should not use information provided by Market Your Car for unrelated
purposes unless they have an independent legal basis and any consent required by applicable law.

12. Mileage and Campaign Reporting

Selected participants may be required to submit mileage or odometer information
during an active advertising campaign.

We may collect:

• Driver name
• Vehicle information
• Licence plate number
• Odometer reading
• Date of reading
• Reporting month
• Supporting photographs or documentation where requested

This information may be used to:

• Confirm compliance with campaign requirements
• Determine participant compensation
• Evaluate campaign exposure
• Produce campaign reports
• Identify inaccurate or fraudulent submissions
• Manage contractual requirements

Relevant campaign-performance information may be provided to the applicable advertiser.

13. Payment Information

If you are selected for a paid driver program, we may collect information
reasonably necessary to:

• Process payments
• Maintain payment records
• Administer the participant relationship
• Meet accounting, taxation or legal requirements

Payment processing may involve banks, payment processors, accounting providers
or other service providers.

We limit access to financial information based on sensitivity and operational need.

14. Consent

We obtain consent for the collection, use and disclosure of personal information
where required by applicable law.

Consent may be provided:

• Through an online registration
• By checking an acknowledgement or consent box
• Through a signed agreement
• Through a separate background-check authorization
• Electronically
• Verbally
• Through another legally recognized means

We aim to explain the purposes for which information is collected before or at
the time of collection.

Where information is particularly sensitive, or a collection, use or disclosure
is outside an individual’s reasonable expectations, we may seek express consent.

You may withdraw consent to certain uses of your information, subject to legal
requirements, contractual restrictions, reasonable notice and requirements
necessary to administer an active campaign or transaction.

Withdrawal may prevent us from continuing to consider you for driver programs
or providing certain services.

15. Withdrawing From the Driver Database

If you no longer wish to be considered for Market Your Car advertising campaigns,
you may contact us and request that your driver profile be deactivated.

Subject to applicable legal and contractual requirements, we will cease using
the information for new driver matching after processing the request.

Certain information may still need to be retained for:

• Active or previous contracts
• Payments
• Tax or accounting requirements
• Legal obligations
• Dispute resolution
• Fraud prevention
• Security
• Record-keeping requirements

16. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts and similar technologies.

Essential Website Functions

These technologies may support:

• Website operation
• Security
• Form submissions
• Session management
• Fraud and spam prevention

Analytics

Analytics technologies may help us understand:

• Pages visited
• Traffic sources
• Website interactions
• Browser and device information
• General geographic information
• Website performance
• Conversion activity

We may use third-party analytics tools such as Google Analytics or similar
services where enabled.

Advertising and Marketing

Where enabled, marketing technologies may be used to:

• Measure advertising performance
• Measure conversions
• Understand campaign effectiveness
• Develop advertising audiences
• Present more relevant advertising

Security and Spam Prevention

Our website may use CAPTCHA, spam-detection or fraud-prevention services,
including services provided by third parties.

You can generally manage cookies using your browser settings.
Disabling cookies may affect some website functionality.

17. Automatically Collected Website Information

When you visit our website, we may automatically receive:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Date and time of visit
• Approximate geographic region
• Session activity
• Website performance information

We use this information for analytics, security, troubleshooting and
improving our website.

18. Promotional Communications and Canada’s Anti-Spam Legislation

Market Your Car may communicate with:

• Registered drivers
• Potential drivers
• Current and previous customers
• Advertisers
• Business contacts

Where a communication constitutes a commercial electronic message, we comply
with applicable requirements of
Canada’s Anti-Spam Legislation (CASL).

Where required, we obtain express or implied consent before sending promotional
electronic messages.

Our marketing communications will include identification information and an
unsubscribe mechanism where required.

You may unsubscribe from promotional communications at any time.

Unsubscribing from promotional messages does not prevent us from sending
communications reasonably necessary to:

• Respond to an inquiry
• Administer an active campaign
• Manage a contract
• Complete a transaction
• Provide customer service
• Send safety or operational information

19. Contests and Promotions

If you enter a contest, survey, promotion or special program, we may collect:

• Name
• Address
• Telephone number
• Email address
• Eligibility information
• Contest or promotion entries

We use this information to administer the promotion, verify eligibility,
communicate with participants and notify winners.

Additional terms or privacy notices may apply to individual promotions.

20. Service Providers and Other Third Parties

Market Your Car may use third parties to perform services on our behalf, including:

• Website hosting companies
• IT providers
• Cybersecurity providers
• Cloud storage providers
• Email providers
• Customer relationship management systems
• Analytics providers
• Advertising platforms
• Background-check providers
• Motor vehicle record providers
• Payment processors
• Banks
• Accounting providers
• Print and production partners
• Vehicle wrap installers
• Campaign partners
• Professional advisors
• Legal providers

These service providers may receive information reasonably necessary to perform
their services.

We expect service providers handling personal information on our behalf to maintain
appropriate privacy and security safeguards.

21. No Sale of Personal Information

Market Your Car does not sell or rent personal information or our
driver-registration database to unrelated third parties for their
independent marketing purposes.

We may disclose information to advertisers, service providers, contractors,
affiliates and business partners as described in this Privacy Policy and where
necessary to provide our services.

22. Legal Disclosures

We may collect, use or disclose personal information without consent where
permitted or required by law.

This may include circumstances where it is reasonably necessary to:

• Respond to a court order, subpoena or lawful government request
• Comply with applicable laws or regulations
• Investigate suspected fraud
• Investigate unlawful conduct
• Protect Market Your Car’s legal rights or property
• Protect individuals from harm
• Enforce contracts or agreements
• Collect amounts owed
• Investigate security incidents
• Identify misuse of our website or services

23. Business Transactions

Personal information may be disclosed or transferred as part of a proposed
or completed:

• Merger
• Acquisition
• Financing
• Corporate restructuring
• Sale of assets
• Change of ownership
• Other similar business transaction

Appropriate confidentiality and privacy safeguards will be applied where required by law.

24. International and Cross-Border Processing

Market Your Car may operate programs involving participants, advertisers or
service providers in Canada and other jurisdictions.

Some technology providers and other service providers may process or store
personal information outside Ontario or outside Canada, including in the United States.

Information processed outside Canada may be subject to the laws of the jurisdiction
where it is stored or processed and may be accessible to courts, law-enforcement
agencies or government authorities in accordance with those laws.

Market Your Car remains responsible for personal information under its control
and takes reasonable steps to ensure that service providers handling information
on our behalf maintain appropriate protections.

25. How Long We Retain Personal Information

Market Your Car retains personal information only for as long as reasonably
necessary for the purposes for which it was collected and to meet legal
or business requirements.

Retention periods depend on factors such as:

• Whether you remain registered for driver matching
• Whether you are participating in an active campaign
• Whether you have completed previous campaigns
• Contractual obligations
• Payment and accounting requirements
• Legal requirements
• Insurance requirements
• Potential disputes
• Fraud prevention and security requirements

Potential-driver profiles may be retained while the individual remains eligible
and available for potential future advertiser matching, subject to applicable law
and our retention practices.

Information relating to completed campaigns may be retained for an appropriate
period for accounting, payment, contractual, legal and business-record purposes.

When personal information is no longer reasonably required, we take appropriate
steps to securely delete, destroy or anonymize it.

26. How We Protect Personal Information

Market Your Car uses reasonable administrative, physical and technical safeguards
appropriate to the sensitivity of the information under our control.

Safeguards may include:

• Secure website connections
• Access controls
• Password and authentication controls
• Restricted access to sensitive information
• Secure servers and hosting providers
• Network and cybersecurity protections
• Employee confidentiality requirements
• Secure backup procedures
• Service-provider controls
• Secure disposal practices

More sensitive information, such as driver’s licence, insurance, financial
or background-check information, should receive enhanced protections appropriate
to its sensitivity.

Access to personal information is limited to individuals who reasonably require
it for legitimate business purposes.

No electronic system can be guaranteed to be completely secure, and therefore
we cannot guarantee absolute security.

27. Privacy and Security Breaches

Market Your Car maintains procedures for investigating and responding to privacy
and security incidents.

Where appropriate, we may:

• Investigate the incident
• Contain unauthorized access
• Determine what information was affected
• Assess potential harm
• Take corrective measures
• Document the incident
• Notify affected individuals
• Notify privacy regulators or other authorities

Where a breach of security safeguards creates a
real risk of significant harm, we will take the notification
and reporting actions required under applicable Canadian privacy legislation.

28. Accessing and Correcting Your Information

Subject to applicable law, you may request:

• Access to personal information we hold about you
• Information about how that information has been used
• Information about parties to whom it has been disclosed
• Correction of inaccurate information
• Completion of incomplete information

We may require you to verify your identity before processing a request.

In certain circumstances, access may be limited or refused where permitted or
required by law, including where disclosure would reveal another person’s
personal information, confidential commercial information, legally privileged
information or information restricted by law.

29. Your Privacy Choices

Depending on applicable law and your relationship with Market Your Car,
you may request to:

• Review your personal information
• Correct inaccurate information
• Update driver-registration information
• Withdraw certain consent
• Deactivate your driver profile
• Stop receiving promotional communications
• Ask questions about our privacy practices
• Make a privacy complaint

Some information may continue to be retained where reasonably necessary for
contractual, administrative, security, accounting or legal purposes.

30. Children’s and Minors’ Privacy

Market Your Car’s driver programs are intended for individuals who are legally
eligible to operate a motor vehicle and meet the applicable requirements of
the relevant program.

We do not knowingly seek personal information from young children through
our driver-registration program.

Where an individual cannot legally provide meaningful consent, consent from
a parent, guardian or other authorized person may be required.

31. Third-Party Websites

Our website may contain links to websites, services, social-media platforms
or content operated by third parties.

Third parties may collect information independently and operate according
to their own privacy policies.

Market Your Car is not responsible for the privacy practices, security or
content of third-party websites or services.

We recommend reviewing the applicable privacy policy before providing personal
information to a third-party service.

32. Changes to This Privacy Policy

Market Your Car may update this Privacy Policy periodically to reflect changes to:

• Our driver programs
• Advertising services
• Vehicle wrap services
• Technology
• Business practices
• Service providers
• Legal requirements
• Privacy guidance

When this Privacy Policy is updated, we will change the
Last Updated date at the top of this page.

Material changes may also be communicated through additional notices or consent
requests where appropriate or required by law.

33. Privacy Questions, Requests and Complaints

Market Your Car has designated responsibility for overseeing its privacy practices.

Questions, privacy requests, corrections, withdrawals of consent or complaints
can be directed to:

Telephone:
(416) 907-3579

Email:
toronto@marketyourcar.com

Website:
https://www.marketyourcar.com/

We will investigate privacy concerns and respond as appropriate.

If you are not satisfied with our response, you may also have the right to
contact the
Office of the Privacy Commissioner of Canada
or another applicable privacy regulatory authority.